Outdoors and hunting gear brands can sometimes feel like they’re always on the edge of the next big announcement—good or bad. A quick rumor here or a social media post there, and everyone’s asking the same thing: is Element Outdoors going out of business? If you’re eyeing new hunting apparel or just curious what’s up with the brand, you’re definitely not alone.
Lately, Google search trends and hunting forums have seen the question pop up. Some shoppers are worried about vanishing gear lines or whether favorite brands will still be around next season. It makes sense to want clear, up-to-date info. After all, nobody wants to stock up on products or buy into a company if things are about to take a turn south.
Here’s what’s actually happening with Element Outdoors now, why the rumors started, and what you should know if you’re a customer or just keeping an eye on the hunting gear scene.
So, Is Element Outdoors Closing Shop? Here’s the Real Story
Let’s cut to the chase: Element Outdoors is not closing down. As of September 2025, there’s no official word or credible news story saying they’re going out of business. There’s been no bankruptcy filing. There are no closure notices, mass layoffs, or sudden vanishing acts—none of the signals that companies in real trouble tend to send.
Most business trackers and industry news sources would have picked up on something by now if there was a red flag. Instead, their website is up, their main product lines are available, and they’re shipping orders like normal. If you’ve been checking for signs of trouble—like empty inventory or big “everything must go” banners—there just isn’t anything like that happening.
What About Their Product Availability? Are They Still Stocked?
If you’ve clicked through Element Outdoors’ own website lately, you’ll notice it’s business as usual. Jackets, hunting pants, base layers, and hats—all still for sale, and their web store seems to be operating at full capacity.
You’re not just limited to their site either. Plenty of hunting gear retailers, both physical and online, are continuing to carry their stuff. That’s another good sign: if there was an issue with production or distribution, stock would likely disappear from shelves pretty quickly. Instead, the products are available across a range of big and specialty retailers, and new product drops continue to happen. Customers on hunting forums are still sharing recent purchases and product reviews.
It’s not just older stock hanging around, either. There are reports of retailers getting fresh deliveries of new season gear. That points to an operational supply chain and continued production—something you don’t see if a brand is winding down or “ghosting” its customer base.
Why All the Speculation? Is There Trouble in the Industry?
Sometimes, confusion comes from what’s happening around one company, not with it. The outdoor and recreation business has hit some rough patches lately. If you follow industry news, you might have noticed that companies like Pelican International and Liberated Brands went through financial restructuring or even bankruptcy.
With big names making headlines for layoffs or cash-flow problems, rumors can spread fast—especially if people confuse one brand for another. But Element Outdoors is not involved in those bankruptcy or restructuring stories. Their business is separate and hasn’t been linked or named in reports about major trouble in the industry.
Also, outdoor brands often move quietly. They don’t always announce every internal change or shift in strategy, which can leave fans reading between the lines. But as of now, the rumors seem to be just that—rumors.
Partners and Support: Public Endorsements Still Going Strong
A strong indicator of Element Outdoors’ ongoing business is their high-profile partnerships. For example, Levi Morgan, one of the biggest names in professional archery and hunting, continues to publicly support the brand. As recently as 2025, Morgan has been talking about his relationship with Element Outdoors in interviews and on social media, highlighting new gear and projects.
Nobody in his position would stick around if there were behind-the-scenes issues, especially in this field, where reputation is everything. It suggests there’s confidence not only inside the company, but also among folks who know the industry inside and out.
The brand itself also still sponsors events and posts updates about their involvement in the hunting and outdoors scene. You can catch them at expos, trade shows, and through their own digital channels, which is something companies in decline rarely prioritize.
No Sign of Financial Trouble or Restructuring at Element Outdoors
Here’s another thing to keep in mind: if a company the size of Element Outdoors were facing serious money problems, we’d expect certain telltale moves—think layoff announcements, sudden closures of online shops, or big-league restructuring bulletins in the news.
But major business news sites and financial trackers like Bloomberg, Reuters, or trade publications aren’t reporting anything unusual for Element Outdoors. There’s just no paper trail of distress, court filings, layoffs, or sell-off rumors connected with their name. This is a good way to gauge a business’ health, since financial trouble usually leaks out in some way—creditors or suppliers talk, lawsuits pile up, employees chatter online.
Instead, most feedback from customers and industry insiders is positive. People are still receiving customer service responses and tracking their orders like normal.
Element Outdoors’ Official Channels Stay Active
You might notice that during a tough time, companies back away from their public profiles. But Element Outdoors is still posting updates on social media, sending newsletters, and responding to customers’ questions. You’ll see new gear launches hyped on their Instagram, event announcements on Facebook, and product demos on YouTube.
If you’re ever wondering about any business’ situation, this is one of the better places to start—check their most recent posts. Companies under stress will often go silent or get “weird” about new communication, cutting back dramatically on public presence. That’s not the case here.
Their FAQ and support lines remain responsive, too. People are hearing back, getting replacement parts, and making warranty claims without long delays.
What Do the Experts Say?
Industry analysts and outdoor brand experts recommend using reliable channels for updates—mainly the company’s website and its main social accounts. News aggregators and business news trackers that monitor outdoor brands also haven’t flagged Element Outdoors for any issues.
Sites that scan for legal filings, bankruptcy records, and financial news have found nothing pointing to a pending shutdown or court-mandated restructuring. Supply chain experts note that products keep showing up on schedule to retailers. That’s a good sign that things are working as planned behind the scenes.
It’s worth double-checking occasionally if you’re planning a big purchase, but as of now, Element Outdoors is operating as normal. For more on how to track the health of brands—or if you’re after best practices in following business status updates—there’s a helpful explainer over at Sera Business about these kinds of situations.
What Should Customers Do Right Now?
If you’re a fan of the brand or shopping for gear, there’s no indication you need to rush a purchase out of fear that items will disappear for good. Stocks are steady, warranties are being honored, and there’s no risk of buying from a brand that’s vanishing overnight.
Of course, some products might go out of stock—this happens every year with seasonal gear. But that has more to do with popularity and new product cycles than financial trouble. If you love a particular pattern or cut, it makes sense to order before a big restock, but not out of panic.
For those running hunting trips, outfitters, or clubs that rely on Element Outdoors for bulk orders, open lines of communication remain the norm. There’s no need to scramble or switch suppliers unless your needs change for other reasons.
Summing Up: Business As Usual for Element Outdoors
Rumors spread fast, especially in the outdoor gear world where fans and buyers are passionate and plugged in. But when it comes down to it, Element Outdoors is not going out of business, not folding, and not showing signs of distress as of September 2025.
Their products remain available directly and from major retailers, their site is up, partners like Levi Morgan are speaking positively, and industry news sources haven’t seen a blip of bad news. Customer services, shipping, and new gear releases keep coming, pointing to smooth, steady business behind the scenes.
Of course, things can change with any brand, so the best approach is to keep an eye on official updates and trusted news sources. For now, though, Element Outdoors looks to be in solid shape—so you can focus on planning your next outdoor trip or gear upgrade without worrying if your favorite brand is about to disappear.