Goby Toothbrush started out as one of those direct-to-consumer brands you’d hear about on social media. They promised an affordable, stylish electric toothbrush and sent fresh brush heads to your door. For a few years, a lot of people liked them for the convenience and the simple designs. If you’ve tried to visit Goby’s website lately or check on your recurring brush head order, you’ve probably noticed something is off. So, is Goby out of business? Here’s what we know and what you should do next.
The First Signs: Goby’s Website Goes Dark
The most obvious indication that something’s wrong with Goby is their website. It’s not just “hiding” behind a splash page or showing an out-of-stock message. The main site is completely offline. There’s no store, no product pages, not even a way to log into an old account.
Before, you’d be redirected to support if you had questions about your order or subscription. Now, there’s nowhere to click and no way to get info straight from the company. That’s usually a red flag for any online business, but with Goby, it arrived pretty suddenly in early to mid-2024.
No Customer Support, No Answers
Goby’s customer service once answered emails and handled chats for people missing deliveries. Now, even if you try their old support email or reach out on social media, you won’t hear back. Many subscribers have mentioned that messages just bounce or go totally unanswered.
It’s left a lot of customers in limbo. There’s no “temporary closure” sign or clear explanation, just silence. Some people tried phoning, but calls go nowhere and there’s no voicemail.
Unhappy Customers: Orders Unshipped and Charges Still Pending
The biggest frustration comes from folks who paid for a brush or brush heads but never got them. If you’re one of the long-time subscribers, you might have had your card charged for your typical refill, but then nothing showed up.
Some reported placing orders as far back as March or April 2024. They were billed, but no box came. A few people checked their tracking numbers and saw no updates at all.
This isn’t just a one-off thing. There are many complaints stacking up on review sites and in forums. The story is usually the same: customers paid, expected their order, got no shipment, and didn’t hear a word from Goby.
The Subscription Problem: Regular Customers Left Hanging
A lot of Goby’s customers subscribed mostly for convenience. Automatic replacement heads, right on schedule—toss the old one, snap on the new. When those shipments stopped arriving, some didn’t notice for a cycle or two, since the brush heads can last a while. But after several months, people started trying to log in to check their status. That’s when they noticed the website problems and realized they weren’t alone.
For these subscribers, it’s not just about a one-time order, but about ongoing service that suddenly ended. There was no notice, so nobody really knew to expect a problem until the site disappeared.
No Official Word From Goby
Here’s where things get confusing. As of mid-2024, Goby hasn’t released a formal statement. There’s nothing on their social accounts about closing down or pausing operations. No press release, no email, not even a “We’re sorry for the inconvenience” message.
For a company that marketed so directly to customers, the silence is odd. Usually, if a business is officially closing or reorganizing, even struggling ones try to send out an explanation or at least a brief public message.
Why the Silence? Theories, Patterns, and Ecommerce Troubles
If you follow e-commerce brand news, Goby’s situation might look familiar. Smaller online brands sometimes close up shop without much warning. Maybe they run out of money, can’t manage inventory, or lose key suppliers. When that happens, some just vanish—pulling the website and disappearing from support desks.
There’s another possibility: operational collapse. Startups like Goby run on thin margins. If their sales slump or costs get too high, things can unravel quickly. Once the plug is pulled on customer service or payment systems, it’s often too late for a recovery.
It’s not just Goby. There’s been a bit of a trend lately around smaller direct-to-consumer brands going down this way. A lot of them popped up with big plans and solid early funding. But if the numbers never really worked out, lights go off quickly.
What Are Customers Saying? Reviews and Refund Frustrations
If you check the Better Business Bureau or other product review pages, you’ll mostly see recent complaints. They all sound pretty similar: people saying they paid for something, got no delivery, and can’t reach Goby for answers. Some mention that they never received replies even after weeks of waiting.
A few people have tried to dispute charges with their banks or credit card companies. Some got refunds, but it’s not guaranteed—especially if the order was older or through a debit card.
On some sites, there’s still an outdated message claiming “Goby is not out of business.” But that’s contradicted by the total lack of company activity, plus a long trail of recent user complaints.
What To Do If You’re a Goby Customer
Let’s get practical. If you’re still waiting for a Goby order, it’s probably not coming. The site is still offline, and there’s no sign shipments are resuming.
You should start by checking your recent payments. If Goby charged your card without delivering your product, contact your bank or credit card company and ask to dispute the charge. Most major cards let you file a claim for an undelivered item, and if you act quickly, you have a good shot at getting your money back.
Next, think about any data you left with Goby—account logins, saved payment info, or old passwords. While there haven’t been any reports of breaches, it’s smart to change passwords and monitor bank statements, just to be safe.
Need a new toothbrush or brush heads? Now’s the time to look for alternatives. Big brands like Philips Sonicare or Oral-B can send replacements, or you can check out other online subscription models. If you want more advice on safe online shopping or switching brands, check out resources like this business site for more tips.
Why Did This Happen? Looking at The Big Picture
Nobody from Goby has shared exactly what happened, but most of the signs match what you see when a startup runs out of steam. Maybe costs shot up, or the customer base shrank as bigger brands caught up on convenience and price.
During the pandemic, lots of people tried new subscription products, but the wave has slowed. If Goby depended on constant growth, any slowdown could have put them at risk—not enough money coming in to cover shipments, customer service, or regular business expenses.
Some experts say it’s a warning for shoppers. Always watch for warning signs—missed deliveries, silent support, or a website stuck in maintenance mode. If you see those things, you might want to move fast to protect your payment info or switch to a more stable company.
The Bottom Line: Goby Toothbrush Is Done (for Now)
As of June 2024, there’s no sign Goby is returning or resuming any part of their business. The main website is dark, support channels are all silent, and customers say nothing’s shipping. No public statement means there’s a tiny chance of an official comeback, but it doesn’t look likely.
If you’re still owed money or products, see if you can get help from your payment provider. Going forward, it’s smart to keep an eye out for alternative toothbrush subscription brands, or stick to stores with reliable customer service records.
We’ve seen some direct-to-consumer brands handle tough times with better communication or organized wind-down plans. Goby’s approach has been the opposite: a sudden disappearance, leaving users to piece together what’s going on.
That’s about as clear as things get right now for Goby Toothbrush. No official closure notice, but with months of no shipments, payments taken but not fulfilled, and all support offline, every sign points to the same answer—they’re out of business, and it’s time for customers to move on.