If you’re someone who shops for natural skincare, you’ve probably come across the name Korres. The brand has earned a loyal following for products packed with Greek botanicals and clean ingredients. But is Korres going out of business? Let’s get into what’s actually going on—minus the rumors and industry gossip.
Where the Korres Rumors Started
You might have seen chatter online hinting Korres could be shutting down or filing for bankruptcy. Most of that started during the COVID-19 pandemic, when just about every company selling anything beyond groceries saw sales take a big hit.
Korres wasn’t immune. Sales dropped, especially during 2020 and 2021, which sparked plenty of worry. Some Greek business media outlets picked up on signs like layoffs and restructuring. Soon, fans on Reddit and Instagram started asking if their favorite serums and cleansers might disappear forever.
It turns out, when you see headlines about financial struggles, word spreads quickly. That was definitely the case with Korres during the pandemic. But it’s always wise to check if talk about bankruptcy or closures is backed up by actual filings or official company statements before you buy into it.
Financial Bumps and Business Adjustments
It’s true that Korres faced a tough run for a while there. Stores were closed. International shipping slowed down. Travel retail—think duty-free stores at the airport, where Korres has a good presence—was basically at a standstill.
All this affected their bottom line and forced the company to make some real changes. Korres started trimming budgets and shifting how teams were set up internally. A few offices in certain countries saw staff reductions, and some product launches got pushed back or scaled down. These kinds of moves fueled more rumors about possible closure, even though many global brands went through similar shake-ups during COVID.
The Company’s Plan: Restructure, Then Grow
Instead of quietly fading away, Korres did something many brands try when business gets challenging: They changed things up. Executives reportedly started looking hard at their numbers. That meant adjusting the business budget, scrapping lower-performing product lines, and tightening up how global offices operated.
But they didn’t stop with just reining things in financially. Management also started plotting ways to reboot the company. This included looking at new markets, forming partnerships, and investing in channels with more growth potential.
Hearing all that, you’d probably agree this doesn’t sound like a company about to turn off the lights for good. It sounds more like what you’d expect from a brand that wants to make it through a rough period and come out stronger.
Going Global When Things Get Tough
If you walk into a major beauty retailer like Ulta Beauty in the U.S., you’ll see Korres products featured on their shelves. That move didn’t happen by accident. Over the past few years, Korres decided to put more focus on the U.S. and other international markets, especially as sales from tourist hotspots in Greece slowed down.
At the same time, there’s talk of Korres exploring options for launching in Latin American markets. Would Latin American customers line up for Greek yogurt-based skincare? Korres thinks so, and their team has tried out local partnerships and soft launches to test the waters.
It’s easy to miss this kind of expansion if you’re just following rumors online about business trouble. But any company putting effort into opening up new retail channels probably isn’t planning to vanish anytime soon.
Sustainability at the Center: The Ulta Beauty Deal
Something else worth knowing: Korres has been working to appeal to shoppers looking for clean, eco-friendly, and cruelty-free products. You see this particularly in their partnership with Ulta Beauty’s “Conscious Beauty” program.
This program highlights brands with a clear commitment to sustainability—less packaging waste, recycled materials, responsibly sourced ingredients, and transparency about what goes into their formulas. Korres’ involvement communicates pretty loudly that they want to stick around and remain relevant as more shoppers prioritize the planet and their health.
If you’ve recently checked out Korres’ new launches, you’ll notice many come with eco-conscious packaging, and the company shares more about sourcing on their website. That’s a far cry from what you’d expect with a brand about to shutter its doors.
Still in Stores, Still Online: Is Korres Actually Closing?
Let’s be clear: There’s currently no real evidence that Korres is out of business or shutting down soon. The company is still shipping products internationally, popping up in new retail stores, and collaborating with global partners as of this year.
You can buy Korres products online from their own website, Amazon, Sephora, and Ulta, as well as in pharmacies and beauty shops throughout Europe and beyond. They continue to invest in marketing new lines, like their Greek Yoghurt and olive oil collections.
A quick check of relevant business filings also shows no bankruptcy or formal closure proceedings for Korres. If they were quietly pulling out of markets, retailers wouldn’t be adding more Korres products to their shelves. You can also see updates about new product launches and partnerships if you follow business news sites, or you can check resources like SeraBusiness for recent developments on companies of interest.
The bottom line: If anything, the trend is that Korres is testing and tweaking how they do business so they can keep selling to loyal fans (and attract new ones) around the world.
Why Do These Business Rumors Spread So Fast?
This isn’t the first time a popular skincare brand has had to bat down rumors about going under. Social media and internet forums can crank up the anxiety quickly, especially when people see empty shelves at their local stores or hear about shifting product lines.
Sometimes a brand pauses restocking to change packaging or relaunch a line. Sometimes supply chain delays slow things down. It rarely means automatic closure—even if people like to speculate.
Korres is a good example of how companies can bounce back, even after being hit with real business challenges and a storm of online rumors. Companies that pay attention to sustainability and international expansion, and who are willing to change up how they operate, tend to find their footing.
What Happens Next? Korres Moves Ahead
At this point, Korres is clearly focused on sticking around and staying relevant in a crowded skincare market. They’re doing more than just the basics: launching new formulas, entering eco-focused retail programs, and doubling down on their strongest global markets.
Will things stay perfect from here on out? Of course not—few companies have an easy time these days, especially in beauty and healthcare. But as of now, the future for Korres seems more about adaptation than about vanishing overnight.
If you’re a customer, you can safely use your favorite Wild Rose or Greek Yoghurt product without worrying it’ll suddenly disappear. If you’re someone who watches the beauty industry, Korres is worth keeping an eye on—not as a cautionary tale, but as a brand trying to figure out growth in a post-pandemic world.
No business story is set in stone, and Korres will probably face more bumps along the way. For now though, rumors of Korres going out of business are just that—rumors. The brand is still here, still selling, and still working to reach more skincare fans around the globe.