If you’ve spent any time around motorcycle shops or powersports dealers, you’ve probably heard the name Tucker Rocky. For years, it was one of the biggest names in the business, shipping parts and gear to just about every corner of North America. But if you’re like a lot of people lately, you might be wondering: is Tucker Rocky calling it quits? Or, after all that corporate drama, are they still in business? Let’s break it down.
Rough Years: Bankruptcy and Financial Trouble
A few years back, things weren’t looking great. Tucker Rocky — as it was still called then — ran into big money problems. In early 2018, the company filed for Chapter 11 bankruptcy. If you’re not familiar, Chapter 11 isn’t a shutdown; it’s when a business basically hits the pause button, tries to reorganize, works with creditors, and hopefully comes out stronger.
Back when this happened, industry folks wondered if Tucker Rocky would even stick around. Turns out, their plan was to keep the wheels turning, not close things down. Their leaders said they wanted it to be “business as usual,” at least as much as possible. Tucker reassured people that they were maintaining relationships with vendors who made up 99% of their revenue, which is a lot.
Staying Afloat: Life During Bankruptcy
Going through bankruptcy isn’t exactly a fun process for anyone involved. It meant trimming staff, tightening up what they could, and figuring out which parts of the business made the most sense to keep. The distribution world for motorcycle and ATV parts has gotten tougher with Amazon and online retailers muscling in, along with just general market uncertainty.
But Tucker Rocky wasn’t looking to close. Even while things felt dicey, they kept shipping to shops and working with their thousands of dealers. Some vendors were concerned, but Tucker made sure to communicate what was happening openly.
Turning the Page: From Tucker Rocky to Tucker Powersports
Not too long after the bankruptcy situation started, Tucker decided to update its image. They shortened the name — dropping the “Rocky” — and just went by “Tucker” or sometimes “Tucker Powersports.” The rebranding wasn’t just a fresh coat of paint. It was an attempt to show they were serious about moving forward and focusing on the broader powersports market.
Since the bankruptcy, Tucker worked to become leaner and more adaptable. That meant reevaluating product lines, investing in new technology for their warehouses, and trying to make it easier for dealers to order and stock products. The company also focused on private label brands like Kuryakyn or Pro Taper, which helped set them apart in a packed field.
How Is Tucker Powersports Operating Now?
So, where does Tucker stand right now? After 2018, they didn’t just fade out or let things crumble. Instead, they spent the next few years really working to shore up relationships with their vendors. That basically means keeping suppliers close, making sure dealers have the parts and gear they need, and being upfront about any bumps in the road.
They’ve leaned into streamlining operations, figuring out what worked — and, frankly, what didn’t. The powersports industry has shifted a lot, with online shopping and new competitors everywhere, but Tucker has aimed to stay relevant by focusing on what smaller dealers and independent shops need. They trimmed some staff, but also invested in areas where they thought they could still win.
For consumers and dealers, the day-to-day didn’t change a ton. You could still get Tucker products — helmets, handlebars, accessories — just like before. There was less flash, more function.
The Big Twist: Acquisition by Turn 14 Distribution
Fast forward to 2023, and we get a bigger piece of news: Tucker Powersports was acquired by a company called Turn 14 Distribution. Turn 14 is a heavy hitter in automotive parts, and they wanted to get a bigger footprint on the powersports side.
The deal covers Tucker Powersports as a whole, including its big private label brands like Kuryakyn, Pro Taper, QuadBoss, and BikeMaster. Turn 14 didn’t just want the brand. They bought the inventory, the private labels, and the intellectual property. So Tucker’s DNA, so to speak, isn’t disappearing. It’s just under new management.
One worry people often have during these takeovers is about jobs. Will everyone get let go? Turn 14 actually said they wanted to keep most of Tucker’s team onboard. Same thing with Tucker’s existing dealer network — Turn 14 committed to supporting those shops, rather than chasing a total shakeup.
A lot of folks see this as a smart match. Turn 14 brings resources and technology, Tucker brings industry knowledge, and the network of dealers stays intact. For riders, shops, and suppliers, it means continuity — at least for the time being.
What Does This Mean for Dealers, Riders, and the Industry?
Short answer: Tucker (formerly Tucker Rocky) is not going out of business. Yes, there were some tough years. Yes, the company had to adapt, shrink, and eventually accept a buyout. But with Turn 14 now steering the ship, the main goal is to keep dealers stocked and the business humming.
For dealers, the playbook hasn’t changed. You can still order Tucker’s main brands, and the familiar reps are largely still there. Customers don’t need to panic about warranties or parts support disappearing overnight.
If you’re part of the riding community, not much feels different. Tucker-backed brands are still on shelves, at your local shop and online. People who rely on those products — whether it’s for daily commutes, weekend trail rides, or full-throttle racing — still have access to what they know.
There’s more tech being rolled into ordering and logistics now, thanks to the influence of Turn 14. That should, in theory, make things easier for dealers to restock and improve how quickly parts get to customers.
A Look at Tucker’s Future Plans
A big company changing hands can make people nervous. But all signals so far are that Turn 14 is investing in Tucker, not prepping for a quick exit. The focus is on stability, supporting dealers, and maybe expanding Tucker’s reach in the long run.
Some of Tucker’s brands might get refreshed or better distribution channels. Turn 14 is known for being tech-savvy and efficient, so dealers and riders could see improvements in things like website portals or inventory management. For a sector not always known for keeping up with e-commerce trends, that’s promising.
If you care about business news and want to keep up with stories like this, sites like Serabusiness regularly update developments in the powersports and auto distribution world.
So, Is Tucker Rocky Out of Business?
Here’s the answer: As of 2025, Tucker Rocky isn’t out of business. The name has changed, the ownership has changed, but the company is still very much functioning. Their products are still available, and their dealer network is getting extra support under new ownership.
It wasn’t a smooth ride. You had bankruptcy, restructuring, layoffs, and a period of real uncertainty in the industry. Yet, the business figureheads made it a point to keep the core running, serve their dealers, and try to adapt.
At the end of the day, Tucker’s story is one a lot of traditional businesses are dealing with: modernize or fade away. Tucker chose the harder road, pivoted, and — through new ownership — is betting on a comeback.
FAQ: Tucker Powersports Business Status
Is Tucker Rocky going out of business in 2025?
No, Tucker Rocky (now Tucker Powersports) is operating under new ownership. The business continues as usual for customers and dealers.
Will my local dealer still be able to get Tucker’s brands and parts?
Yes. Tucker’s brands and inventory are part of the acquisition, and the network of dealers is being maintained.
What happens to Tucker’s private label brands?
Brands like Kuryakyn, Pro Taper, and QuadBoss are all included in the deal and are still distributed under Tucker Powersports.
If I bought something with a warranty, is it still valid?
Warranties and service support for Tucker brands remain in place. Dealers can process claims as usual, and support is ongoing.
Is there a change in leadership, staff, or customer service?
Some changes are happening behind the scenes, but Turn 14 wants to keep most of Tucker’s staff and dealer reps.
How do I find updates on Tucker’s business status?
For real-time updates, dealer bulletins or business news sites are the best source. Tucker’s own website and social media will also share important news.
So, whether you’re a gearhead or just a rider who needs replacement parts, there’s no need to stress about Tucker Rocky disappearing. The company has weathered tough times, found a new partner, and, for now, looks like it’s here to stay in the parts business.